Business gurus and environmental leaders are united in their praise. Says Peter Senge (The Fifth Discipline): "If Adam Smith's The Wealth of Nations was the bible for the first Industrial Revolution, then Natural Capitalism may well prove to be it for the next." Fritjof Capra (The Web of Life) hails it as "a conceptual milestone on the road toward ecological sustainability." "Three world-class minds. One giant leap for sustainability," raves John Elkington (Cannibals With Forks). "You had better have a copy of this on your shelf or you will not be able to identify tomorrow's companies and industries as they appear before your eyes," advises Professor Stuart Hart of the University of North Carolina's Kenan-Flagler Business School.
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